Gatorade – Web Content
Copywriting

Problem:
Gatorade (via their parent company Pepsi) wanted to show its support for the Gathering of Nations, the largest annual gathering of Indigenous peoples in North America. But this was a sensitive ask, as the last thing Pepsi wanted to do was to come across as pandering.

Solution:
Each year, over 3,000 dancers represent over 500 indigenous tribes at this event. We'd channel the Mission G brand/creative (specifically the spots featuring Little Wayne's voice-over) to salute one of these dancers, who would stand as a metaphor for the resilience and perseverance of native culture.

Result: 
A beautiful spot, one which the original Mission G TBWA/Chiat creative team blessed as "spot on," enthusiastically embraced by Indigenous people both online and at the Gathering of Nations itself.