Caledon Hills Brewing Co.
Branding | Web Content
Problem:
Stefan, a wonderful, German-born Canadian brewmaster (formerly known as "Mister Beer") bought a barn in the hills of Caledon. He and his family were going to start their own brewery. They needed a website. But first, they needed a brand.
Solution:
Build a brand from the ground up that could authentically couple a German brewmaster's spirit with the regional pride of being a Canadian (Torontonian) small-business owner. But also very badass.
Result:
Creative that could only have been brewed precisely 273 meters above sea level.
One Family. Two Woodpeckers. ​
ALL AT HOME, BREWING 273 METERS ABOVE SEA LEVEL
Lots of folks are compelled to visit Caledon Hills. But we were compelled to make it our home. Well, we along with a mated pair of pileated woodpeckers that keep us company year round. Honestly, knowing we'd be neighbors with another family is part of what made the bit of land we chose for our brewery feel so special.
That feeling is very important to us. Because beer can only be as good as the place you brew it. Which is why it’s no surprise that every batch that comes out of Caledon Hills Brewing Company is pretty damn spectacular.
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Process / Notes
Canadian Heritage. German Tradition.
Live in or near Toronto? Visiting soon? Then make sure you swing into one of the many locales and restaurants where Caledon Hills' offerings are available.
But don't take my word for it. Look at this dude. This dude is drinking Caledon Hills on a mountain. Sometimes good writing is knowing when not to. (Please drink on mountains responsibly.)
273Â A.S.L
When you do work for incredible people, with incredible people, incredible things happen.
Dustin and I had to be disciplined to not include too many little "Easter eggs" for Stefan and his brand.
But the idea of including the actual elevation of the land that the barn/brewery is located on, along with tagging this with Brewed With a Little Altitude, had to make it into the mix. If nothing else, elements like these have become the "insider knowledge" the residents of Caledon Hills have lovingly embraced.
[Insert Pun Relating to Brewing and Future Success Here]
When we launched their site, Stefan's humble goal was simply to appear on page one of the SERPs when folks Googled "Caledon Hills."
But as the brewery has continued to grow, his family's hard work (and honest, refreshingly positive social promotion) has really given their brand and business wings.
It's uplifting to see good folks and hard work lead to great success. Not to be a sap, but I do look forward to the day I make it up to 273m and toast them all with a beer. Or two.